The Top 12 CRM Tools for Small Businesses in 2022

The Top 12 CRM Tools for Small Businesses in 2022

Customer relationship management (CRM) software assists businesses in increasing revenue, driving growth and providing excellent customer experiences. There are numerous CRM platforms on the market, each with unique features and benefits. To make your search easier, we’ve compiled a list of the top 12 CRM tools for small businesses available today.

We examined and compared the top CRM systems on the market in terms of pricing, functionality, and usability. We hope these suggestions help you select the best solution for your team.

The 12 Best Small Business CRM Solutions

A fast Google search will reveal hundreds of various CRMs available all over the web, each with its features and capabilities. So, to help you navigate the sea of CRMs, we’ve compiled a list of the top small company CRMs in 2022:

1. Bigin by Zoho CRM

The Top 12 CRM Tools for Small Businesses in 2022

Bigin is a Zoho CRM pipeline-based CRM solution designed exclusively for small businesses. Bigin is designed to be lightweight and simple for users, offering only the bare necessities for setting up a solid CRM system and avoiding the complex functionalities and steep learning curve that come with heavy-duty CRMs.

Pricing: A free plan is available and the express plan starts at $9 per user per month.

2. Capsule

The Top 12 CRM Tools for Small Businesses in 2022

Capsule offers a slick online solution to customer relationship management for any firm that relies primarily on cloud-based platforms for working and collaborating.

This small business CRM system is used by millions of firms worldwide and offers many customizable capabilities, ranging from user permissions to custom filters and views for sales pipelines. Capsule’s vast flexibility makes it ideal for small organizations wanting to upgrade from an overly straightforward solution to one with more advanced features.

Pricing: Offers a free plan but the professional edition starts at $18 per user, payable monthly.

3. EngageBay

The Top 12 CRM Tools for Small Businesses in 2022

From solopreneurs to established businesses, EngageBay provides one of the most comprehensive CRMs at a reasonable price. This CRM software, which comes with many marketing tools such as landing page builders and lead generation forms, is ideal for organizations that want to manage their sales and marketing operations from a single interface.

Pricing: A free plan is available but the basic plan is $14.99 per user per month, payable monthly.

4. Insightly

The Top 12 CRM Tools for Small Businesses in 2022

The major value proposition of Insightly is around its Business Intelligence (BI) tools, which provide small firms with essential insights into their sales data and performance. This CRM also includes a sidebar Chrome extension allowing you to enter customer data into your CRM.

Pricing: The Plus plan (their most affordable option) costs $29 per user monthly, billed annually.

5. Hubspot CRM

The Top 12 CRM Tools for Small Businesses in 2022

Hubspot’s free CRM, one of the more well-known customer relationship management platforms, provides customers with a robust set of fundamental functions, such as contact management for up to a million contacts and email marketing capabilities. In addition, Hubspot enables small businesses that rely significantly on email for one-on-one conversations with leads and clients to measure whether and when their recipients open their emails.

Pricing: Hubspot’s CRM itself is entirely free, but various “Hub” add-ons are available starting at $50 each per month

6. Pipedrive CRM

The Top 12 CRM Tools for Small Businesses in 2022

Pipedrive CRM distinguishes itself as a deal-driven system aimed at SMEs (small and medium enterprises). It can also be used as an account management tool to help with the entire marketing and sales process. In addition, Pipedrive’s proactive functionality allows it to automatically track and manage business conversations and emails to adapt employee schedules across devices.

The ability to visualize the sales process from beginning to end is a distinguishing feature of the Pipedrive customer relationship management software. As a result, it is an effective tool for increasing team productivity.

Pricing: Starting at $12.50 per user per month on an annual plan.

7. Zendesk Sell CRM

The Top 12 CRM Tools for Small Businesses in 2022

Zendesk CRM is one of the greatest CRM software options for increasing income. It is intended for sales teams and allows them to make data-driven decisions. As a result, it improves your productivity and enables you to provide a better experience for your consumers.

Zendesk client relationship management is concerned with day-to-day sales activity and interactions. Account administration, lead creation, and activity tracking are all built-in capabilities. You may also use technologies like lead enrichment, automatic sequencing, and task players to help your sales reps remain on top of deals.

Pricing: Starts at $19/user/month.

8. Odoo CRM

The Top 12 CRM Tools for Small Businesses in 2022

Odoo CRM is a great sales solution for managing outstanding leads and opportunities. It enables you to tailor the process, obtain valuable insights, take control of projections, and automate your marketing campaigns, all of which will help you enhance your performance.

Sales teams may integrate email contacts into their lead analysis process using Odoo CRM. This provides a more comprehensive perspective of the quality and quantity for each client category, allowing them to make more informed decisions about where to direct future investments or which methods would earn the most revenue from present resources.

Pricing – Starts at $24 per app/ per user/ per month.

9. Salesforce

The Top 12 CRM Tools for Small Businesses in 2022

Salesforce is regarded as one of the best CRM platforms for advanced customization. Although Salesforce is best known for its enterprise-level CRM solutions for large corporations, it also includes products developed exclusively for small businesses.

Salesforce Small Business Pricing Solutions is an all-in-one solution for your sales, customer care, and marketing needs. Dashboards and reports, for example, can be tailored to your requirements. This software package offers an easy-to-use, sales-oriented design that provides significant flexibility and a personalized user experience.

Pricing – Starts at $25 per user per month.

10. Zoho CRM

The Top 12 CRM Tools for Small Businesses in 2022

Zoho CRM is best suited for current Zoho Suite users and sales pipelines. Zoho CRM is a robust pipeline-based customer relationship management solution for small organizations that work on PCs and mobile devices.

CRM software on the cloud is an outstanding customer management and lead generation tool. This platform is simple to use while without sacrificing capability. Among its highlights is the ability to search for contacts on social media and scan business cards. In addition, it helps sales teams by automating workflows.

Other notable features include website visitor segmentation, pipeline management, and client contact and communications record organization.

Pricing – Starts at $7 per user per month on an annual plan.

11. Freshsales

The Top 12 CRM Tools for Small Businesses in 2022

Freshsales offers several solutions that make it easier for small and medium-sized enterprises to support their clients, understand customer intent, and quickly convert leads into sales. The Freshsales suite, which combines the Freshworks automation software, is an all-in-one CRM software that unifies sales and marketing.

Freshsales uses the clever Freddy AI assistant to deliver transparent insights on customer engagement, assisting businesses in discovering leads, closing deals, and nurturing client relationships. The software also includes an intuitive, user-friendly design on both desktop and mobile, allowing quick access to customer records and communications.

Pricing: Starts at $15 per user a month

12. Streak CRM for Gmail

The Top 12 CRM Tools for Small Businesses in 2022

Streak is the easiest CRM to integrate into your small business’s everyday operations if you already use Gmail and Google Workspace. It is integrated directly into Gmail, allowing you to work from your inbox and enjoy interaction with other Google Workspace products such as Sheets, Docs, Drive, and Chat to help keep all of your data accessible and in one location.

Streak CRM enables you to track customer emails, manage contacts, track leads, and manage your sales funnel. Leads can be captured straight from contacts, client interactions can be tracked and shared, data can be quickly imported or exported, custom pipelines can be created, and tasks and reminders can be set, among other things.

Pricing: From $15 per user a month


As digital technologies grow more prevalent in customer journeys, businesses of all sizes, particularly small enterprises, must rely on CRMs and other sales-based systems to stay competitive.

CRM systems enable small firms to keep all of their customer data in one location, and many platforms also offer extra features such as collaborative project management and complex marketing automations.

While there are numerous well-known and popular CRMs on the market, some CRMs work better than others, depending on the type of small business you run. Much of the decision-making process will revolve around your specific requirements and the different types of software you’re currently using.