PPC advertising just works! Provided that skilled professionals handle the campaigns, PPC advertising can reap excellent results for a set marketing budget. If you are willing to invest in PPC advertising and want to learn more about it, this is the blog to read.
In this post, we will lay the groundwork to help you understand PPC (Pay-Per-Click) better. Want to grow your brand’s revenue? Stay with us till the very end!
What is Pay-Per-Click?
PPC or Pay-Per-Click is an online paid marketing channel that allows business owners to place ads on search engines, social media platforms, mobile applications, and third-party websites. The advertiser (business owner in this case) pays a fee whenever the ads are clicked. In other words, you are buying the traffic to your website instead of growing them organically.
You will come across PPC advertising mainly when dealing with search engine advertising, as it is one of the most popular forms of PPC. You will be bidding for ad placement on search engines whenever someone does a search-related keyword to your products or services. Whenever your ad is clicked, you will be charged a fee deducted from the set campaign budget.
Understanding Google Ads: Best PPC Advertising System
Google Ads is the most popular advertising platform that businesses use to leverage the PPC advertising system. You can use it to run PPC ads on Google’s search engine and third-party websites.
Whenever a user searches something on Google’s search engine, Google dives into the ads created by advertisers and optimizes the ads that should be placed on the Search Engine Result Page (SERP).
Top Factors To Consider When Managing PPC Campaigns
There are several factors you must consider when managing a PPC campaign. These factors are important as they determine the success of your PPC ads. Let’s discuss them in brief.
- PPC keywords
Choose the keywords wisely. Keyword research is the most crucial part of any PPC campaign and can be incredibly time-consuming. You will have to refine and grow your PPC keyword list routinely.
- Landing pages
The quality of your landing pages matters because nothing matters more to Google than user experience. A high-quality landing page has excellent content, calls to action, thoughtful design, and uniformity. It will help you boost conversion rates.
- Quality score
Google will rate the quality and relevance of the keywords, landing pages, and the overall PPC campaign. When you have a better Quality Score than your competitors, your ad will get more clicks at lower costs.
- Creative copy
The ad copy should trigger the right emotions and influence the users to take action, i.e., click on the ads. If you are investing in Display Advertising, you will also have to invest in graphic designers that will help you create exceptional creatives.
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