Marketing automation is the buzzword marketers and business executives are pretty excited about. And why wouldn’t they be? It has helped them generate better results by improving their productivity and efficiency.
Not just that, marketing automation software like that of HubSpot has improved lead quality and alignment between sales and marketing departments. But that’s not it.
Here are the various reasons why companies worldwide are using the HubSpot marketing automation software platform in 2021.
1. Ease of use
HubSpot marketing automation platform has been designed to promote intuitiveness. The design is straightforward, and both beginners and advanced marketers can find the UI easy to use. The navigation is intuitive, and so is its reporting feature. With HubSpot marketing automation, you no longer need a dedicated web specialist in your team.
2. Superior integration
Since a website is the hub of all digital marketing campaigns, HubSpot marketing automation software makes sure it can easily integrate with your current CMS like WordPress. Yes, you can manage your website using HubSpot. You can even maintain your site and run marketing automation programs using the same HubSpot platform.
3. Lead nurturing
Every successful inbound marketing strategy has a solid lead nurturing system in place. With HubSpot, lead nurturing can be automated as you can put automated email workflows to use. It helps marketers save a lot of time while pushing productivity to its limits. The user’s website activity seamlessly triggers the automated email workflow. It ensures the visitors eventually turn into paying customers.
If you would like to learn more on how lead nurturing can grow your business, read our previous blog on How Marketing Automation Helps Businesses Grow in 2021.
4. Integrated CRM
Want your sales and marketing team to align and nurture relationships with prospects perfectly? HubSpot can be your answer. This marketing automation tool allows integrating your online real estate (social media, website, emails) with the tool, facilitating efficient tracking of the prospects. It further helps in developing a solid buyer persona.
5. Optimize landing pages
Make the landing pages convert for you. Create exceptional landing pages and test different elements for performance. You can test the landing pages and Call-to-Actions for the various devices your target audience uses. All you have to do is choose from the pre-designed landing page templates or build one from scratch using the highly intuitive page editor.
6. Built for SEO
Search Engine Optimization (SEO) is a must if you want your marketing campaigns to work perfectly. SEO isn’t easy for beginners. Mastering the art of SEO might take years, and you don’t have that kind of time. With HubSpot’s inbuilt SEO features, you no longer need an SEO expert in your team. You can optimize every landing page, marketing campaign, and content piece for search engines using HubSpot.
7. Personalization
Modern-day marketing campaigns can leverage personalization to develop trust in the target audience. Turning prospects into long-term paying customers becomes easier when you use HubSpot Smart Forms and workflows. You can generate content that your target audience might find valuable. Sending the content in a personalized email is one of the best ways to nurture your leads.
8. Easy ROI measurement
The marketing automation on HubSpot is data-driven, i.e., there is no guesswork involved in the process. You can track and measure the results of your email campaigns and further optimize them to generate better results. You can determine precisely how many new leads and customers the campaign could generate in a particular period. Thus, ROI measurement is a piece of cake with HubSpot marketing automation software.
Conclusion
When it comes to digital marketing, we are still far from reaching perfection in creating, optimizing, and executing marketing campaigns. But with HubSpot marketing automation, we can make sure that our marketers, sales representatives, and executives achieve maximum productivity and efficiency in the marketing campaigns. So, what are you waiting for? Go ahead and give HubSpot a shot!
Visit Smarketors.com for more information on how we can help integrate marketing technology automation into your business.